Jenny Parrish, founder of nowzi., working in front of a nowzi. sign

Founder story

Jenny Parrish

About nowzi.

Built locally, for the way beauty really happens.

nowzi. began with a simple Conejo Valley need: help busy clients find available beauty professionals nearby, while helping talented pros keep their chairs full.

Local

Created in Conejo Valley for nearby beauty discovery.

Real-time

Designed around actual openings, cancellations, and busy lives.

Premium

A warmer, more polished way to connect clients and pros.

Hi, I'm Jenny, a local Conejo Valley mom who wanted to solve two problems: empty salon chairs and finding an available beauty professional when I actually needed one.

Between juggling two kids, work, and everyday life, I couldn't always plan beauty appointments weeks in advance. Whether it was a haircut that was two months overdue or a last-minute blowout before a date night, finding someone available often meant calling business after business and spending far too much time searching.

I knew there had to be a better way.

So I created nowzi.

Drawing on more than 20 years of experience helping scale digital brands and businesses, I built a platform that connects beauty professionals with clients in real time. Beauty pros can turn their availability on instantly, allowing local clients to discover and book open appointments nearby when they need them most.

At the same time, nowzi helps professionals fill gaps in their schedules, recover from cancellations, attract new clients, and grow their businesses.

I built nowzi for all of us — busy clients looking for convenience and talented beauty professionals looking to keep their chairs full.

Welcome to a smarter way to book beauty. ✨

Jenny Parrish

Founder, nowzi.

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